from paint booth to pixels: my road to aetho
From Paint Booths to Pixels: My Road to Aetho Media
If you’d walked into the autobody shop a few years ago, you’d have found me hunched over a quarter‑panel, chasing perfection in every contour and clear‑coat. I loved the craft—the smell of fresh paint, the satisfaction of restoring something battered into showroom shine—but the longer I spent masking trim and buffing fenders, the more a different itch grew louder: I wanted to tell stories, not just repair them.
The Spark
That spark arrived the day I grabbed a camera to document a friend’s car. Through the viewfinder I saw more than metal; I saw emotion, process, pride—everything that made the project special. Editing that first shaky footage felt like swapping a wrench for a magic wand. Suddenly I wasn’t just fixing things—I was showing why they mattered.
Trading Tools
Walking away from autobody wasn’t a clean break. It meant stepping out of a stable trade into the deep end of videography and marketing. But the skills carried over: an obsessive eye for detail, patience for long hours, and a relentless commitment to finish quality. Only now the canvas wasn’t a hood panel; it was a frame, a storyline, a brand’s entire vibe.
Building Aetho Media
I launched Aetho Media to help local businesses punch above their weight online. My goal? Craft scroll‑stopping visuals and strategy that make people pause, feel, and hit follow. Whether it’s filming at Brickhouse Gym, styling GymStar product shoots, or shaping a window‑tint story with the roar of a Mustang in the background, every project gets that same autobody‑level polish—down to the last pixel.
Lessons from the Grind
Precision still wins. The smallest tweak—color grade, copy hook, camera angle—can shift a piece from “cool” to can’t‑ignore.
Community fuels creativity. Partnering with local gyms, cafés, and startups taught me that collaboration isn’t just nice; it’s a growth engine.
Vulnerability sells. People connect to stories, not stats. Sharing my own missteps—like juggling housing changes or messing up a logo 2‑AM‑deadline style—makes the wins relatable.
What’s Next?
Aetho Media is leveling up: A mission to mentor creators who are where I was—bursting with ideas but short on roadmap. I want to keep turning raw passion into sharp content that lifts the whole Regina scene (and beyond).
Let’s Talk
If you’re hustling to make your brand stand out and could use a storyteller in your corner, I’m one message away. Let’s swap ideas over coffee—or better yet, under the clang of plates at Brickhouse—and map out how your vision can break the noise and own its spotlight.